In a process of Search Engine Optimization (SEO), i.e. when humans are flirting with robots, some caution could be a plus. Young and restless webmasters tend to make site rating better than it really should be, and, as a result, the rating instead of increase cab get a sudden reduction. Several common errors of this type are discussed below.
Graphic Header It is always nice to have a catchy graphic piece on top of the page picturing the logo and crowds of satisfied customers. Yes, humans tend to react positively to a vision of smiling faces, so nice graphic heading is always inviting. SE crawler may have a different vision, though. It looks for heading with h1 tag and keywords, or better for both at the very top of the page. If it will not find it there because of a space taken by the graphics, it may leave the site with a different (comparing to human visitor) idea about site quality. To avoid such nuisance, it is good to have h1-tagged title with the keywords before the graphics.
Hidden Text Seem like a smart idea to stuff the site with a thousand of keywords, make them white on white (or place them in no script areas of the code), so humans will not see them, but robots will swallow them all to their complete satisfaction and great rating for the site. Even smarter idea: avoid anything that can be even considered as this type of spamdexing, it may cost the site its reputation.
Repeating h1 tag Text under h1 (heading 1) tag is getting higher priority in some search systems. For this reason some web masters may attempt to use h1 more than once. Bad idea, SE can punish for this too. It is better to use h1 just once, and use h2 and h3 repeatedly for the rest of all necessary headings.
Conclusion and last tip Search Engine Optimization is an important part of any traffic generation strategy, however, it cannot be a sole part of it. It is well known that SE change their algorithms periodically, and, as a result, the sites tuned to previous conditions may suffer severe losses of traffic. Best practice is always the same: to combine all affordable (and honest) means of getting visitors to your site.
Good luck!
Graphic Header It is always nice to have a catchy graphic piece on top of the page picturing the logo and crowds of satisfied customers. Yes, humans tend to react positively to a vision of smiling faces, so nice graphic heading is always inviting. SE crawler may have a different vision, though. It looks for heading with h1 tag and keywords, or better for both at the very top of the page. If it will not find it there because of a space taken by the graphics, it may leave the site with a different (comparing to human visitor) idea about site quality. To avoid such nuisance, it is good to have h1-tagged title with the keywords before the graphics.
Hidden Text Seem like a smart idea to stuff the site with a thousand of keywords, make them white on white (or place them in no script areas of the code), so humans will not see them, but robots will swallow them all to their complete satisfaction and great rating for the site. Even smarter idea: avoid anything that can be even considered as this type of spamdexing, it may cost the site its reputation.
Repeating h1 tag Text under h1 (heading 1) tag is getting higher priority in some search systems. For this reason some web masters may attempt to use h1 more than once. Bad idea, SE can punish for this too. It is better to use h1 just once, and use h2 and h3 repeatedly for the rest of all necessary headings.
Conclusion and last tip Search Engine Optimization is an important part of any traffic generation strategy, however, it cannot be a sole part of it. It is well known that SE change their algorithms periodically, and, as a result, the sites tuned to previous conditions may suffer severe losses of traffic. Best practice is always the same: to combine all affordable (and honest) means of getting visitors to your site.
Good luck!
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