All have heard about the online video phenomenon that is hitting the internet. Viewers by the millions are going online to upload and watch online video content each day. Often, videos are a more effective way to convey an advertiser's message than typical offline advertising. And because video is becoming so mainstream, the cost to create online video content is extremely low and affordable for almost anyone. Online video has seen massive improvements in the past 2 years with regard to broadband connectivity, streaming, etc... Keeping in mind the vast popularity of online video as a method of internet marketing, it is important to learn the techniques most effective for optimizing your video for search engines.
1) In order to have your video more easily discovered, one very popular technique is to submit a text transcript along with your video for users and for the search engines to understand and index your video more easily. Use a keyword rich title for the transcript and be sure to include an introduction or summary that describes the video content in text form.
2) Keep in mind that when users search for videos on search engines, often time they use the word "video" in their search. For example, "car racing video." Therefore, in addition to the keywords that you are targeting, also be sure to include the word "video" or "videos" in your description, text, title, meta data, etc...
3) Off-page SEO, or, the techniques that one uses outside of the actual coding of the site itself (links, etc...), is just as effective for online video content as it is with any other webpage. Therefore, do your best to develop inbound links to your videos with the keywords that you are targeting in the anchor text of those links.
4) Create a video sitemap exclusively for your online video content so that engines can find all of your videos and understand the structure of your site more easily. This helps the web crawlers to locate your video files speedily and effortlessly.
5) It is very difficult for the web crawlers of any search engine to crawl into the video contents inside flash players so they usually prefer to stay away from such files. It is therefore advisable not to use such kind of file formats which discourages the web crawlers.
6) Create search engine friendly keyword URLs for your video pages. To do this, you can use mod-rewrite function or htaccess file so that the URLs are freely assessable and readable by the search engines.
7) The first thing that users see when browsing for or searching for videos is the video thumbnail. Research shows that the thumbnail you choose for your video can really effect the number of viewers that watch the video itself. Try to experiment with the thumbnails that you choose to see which ones create more interest and get seen more often by viewers.
8) If you are hosting videos on your own site, use the sitemap that we mentioned earlier and keep your videos all in the same directory folder so that search engines can more easily locate all the videos you are publishing.
Beside the above mentioned points there are few more points relevant for the optimization:
9) Keyword research, as with search engine optimization for other online content, is crucial for targeting the audience you desire most effectively. Use keyword research tools available in order to identify those words that most often are searched for when searching for related content online.
10) Enable ratings, reviews, comments, and feedback on your videos. Research shows that allowing users to provide feedback results in greater views for your video in addition to the fact that users who provide feedback tend to be those users that act.
1) In order to have your video more easily discovered, one very popular technique is to submit a text transcript along with your video for users and for the search engines to understand and index your video more easily. Use a keyword rich title for the transcript and be sure to include an introduction or summary that describes the video content in text form.
2) Keep in mind that when users search for videos on search engines, often time they use the word "video" in their search. For example, "car racing video." Therefore, in addition to the keywords that you are targeting, also be sure to include the word "video" or "videos" in your description, text, title, meta data, etc...
3) Off-page SEO, or, the techniques that one uses outside of the actual coding of the site itself (links, etc...), is just as effective for online video content as it is with any other webpage. Therefore, do your best to develop inbound links to your videos with the keywords that you are targeting in the anchor text of those links.
4) Create a video sitemap exclusively for your online video content so that engines can find all of your videos and understand the structure of your site more easily. This helps the web crawlers to locate your video files speedily and effortlessly.
5) It is very difficult for the web crawlers of any search engine to crawl into the video contents inside flash players so they usually prefer to stay away from such files. It is therefore advisable not to use such kind of file formats which discourages the web crawlers.
6) Create search engine friendly keyword URLs for your video pages. To do this, you can use mod-rewrite function or htaccess file so that the URLs are freely assessable and readable by the search engines.
7) The first thing that users see when browsing for or searching for videos is the video thumbnail. Research shows that the thumbnail you choose for your video can really effect the number of viewers that watch the video itself. Try to experiment with the thumbnails that you choose to see which ones create more interest and get seen more often by viewers.
8) If you are hosting videos on your own site, use the sitemap that we mentioned earlier and keep your videos all in the same directory folder so that search engines can more easily locate all the videos you are publishing.
Beside the above mentioned points there are few more points relevant for the optimization:
9) Keyword research, as with search engine optimization for other online content, is crucial for targeting the audience you desire most effectively. Use keyword research tools available in order to identify those words that most often are searched for when searching for related content online.
10) Enable ratings, reviews, comments, and feedback on your videos. Research shows that allowing users to provide feedback results in greater views for your video in addition to the fact that users who provide feedback tend to be those users that act.
About the Author:
These tips were provided by Mark Robertson of ReelSEO. ReelSEO is focused on Video Search Optimization and Internet Video Marketing. For more tips on Video Search Optimization and Internet Video Marketing visit us at ReelSEO.
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